"Live with Passion"

Welcome to BrandMentalist
The Art of Passionate Living
Our vision
is to inspire people to live a purpose and passion driven life
for a weekly dose of inspiration
People think it’s hard to change. That is because the moment you decide to change you let go of your comfort zone. It’s scary. You gather up all your courage and fight against the fear. But it’s that moment - that moment that you make up your mind that you are going to fight through the uncomfortable feeling and make it become comfortable - is powerful.




Some of us wake up everyday to do something that we love — something that we feel like we were born to do. 

It feels like the elements required at work come to us naturally — from the way we think to the way we communicate and interact with others. We enjoy it deliberately and crave the challenge because it means that we get to push ourselves forward and become better and better. Learning has never been more fun and stimulating. We just can’t live it any other way.

And if you’re a marketer like me, I’m sure you have recognised some of these signs in yourself from when you were little up until now. 

1. You’re always curious about people.

You have the natural curiosity to try to understand people’s thoughts and behaviours — why they are the way they are, why they do what they do, and what the motivations are behind their actions.


You enjoy people watching and reading about their thoughts and the psychology behind things — life stories, success stories, life-changing moments — anything that is about attitudes and motivation intrigues you. 

You like to find out what makes people tick and how you can influence them.

As a result of this, you understand people — or at least you‘re trying to. You are open-minded and believe that everyone is different and is driven by different things. 


2. You have a good eye for design.


You know how important design is to the success of a brand. You can’t stand ugly-looking websites and flyers, nor can you ever purchase a brand with a bad sense of style. Your eyes light up when you see beautiful typography. Every since your childhood, you’ve always loved going to a cool stationery store. Your work desk is probably full of different colour pens, markers, and post-it notes. 


Sometimes you feel like you waste your money on things that you don’t really need in your life as you simply buy them because they look good! But then again, possessing bad-looking products or products with bad design is an insult to who you are. You believe that what you wear and hold represents you — it doesn’t need to be expensive or luxurious — it just needs to be unique and look good — at least to your eyes. 


3. You love business. But mostly how you can sell in a strategic & artful way.

You love business. It’s no doubt you enjoy reading about other entrepreneurs and businessmen/women. The first section you go to when browsing a business website is the ‘Marketing’ section. 

You think about people — potential customers or the target market — before anything else — not just how you can squeeze the most dollars out of them but how you can make them fall in love with your brand and evangelise it, and how your brand can become a part of their lifestyle. 


Unlike most people, you watch advertisements on Youtube and find them entertaining as you analyse them — how the copies touch hearts, move people, and influence actions. You search for the award-winning ads and you pass them on to friends and family - posting them on your Facebook wall as if other people are going to enjoy watching them too. 

When you think about your competitor, instead of worrying about how they maximize their operational efficiency, you’re stressed about their marketing strategy and how you can be in front of their customers’ eyes and steal customers from them. 
You don’t simply just try to sell. You do your research first  (a lot of research )  into the customers’ mind, attitudes, behaviours, lifestyles, desires, fears, needs and wants. 


You think about what you have that your competitors don’t have — what differentiates you, what is it that you offer that is uniquely valuable to your customers that your competitors don’t —  and communicate that in a creative and persuasive way.


4. You can spot trends before everyone else.

As a kid, you were always the one who had the coolest toy before everybody else. You unintentionally set the trend for the people around you. But that’s because what you liked always turned out to be a market hit months later. 

You have an innate ability to detect what product is going to become a market hit before it reaches the masses. And when you see a product you love in its very early stage, you think about how the product can be marketed better. You even consider marketing it and becoming a distributor in your country (but nah, that’s too much work. You’d better stick to what you do best which is ‘marketing’!). When you buy an album, you can predict what songs are going to be the second and third popular on the charts. 

When you see a new technology — whether it be new software, a new app, a new website, or a new media — you can instantly see how the new technology is going to affect people’s lives — how people’s behaviours and attitudes are going to change, what the new consumer trends are going to be, and how the path to purchase and the consumer journey are going to change.

5. You are a natural influencer.

You enjoy being the connector and the influencer and you probably don’t even realise the affect you have on your friends. Your friends rely on you for information and advice on where to go and what to do. The clothes you wore two weeks ago seem to have caught the eyes of a few who are now wearing something similar if not the same.

It is mostly unintentional but it seems that you have an influence on the people around you. Maybe it is because you have a good eye for design and you can spot the trend. Maybe you just know how to pull it off and make anything you have look fun and cool. Or maybe… you are just very passionate about what you love, what you have, and what you do that people around you become intrigued when you pass on the reviews or tell them stories with such excitement— whether it be the new cafe you’ve discovered, the bar you went to over the weekend, the new album you just bought, or the book you read and how it has moved you. 

You might never realise this because setting the trend is second nature to you — you don’t even realise you’re doing it!


6. You have the ability to connect the dots between different things.

You are a holistic thinker with an analytical mind. You can’t look at things in a linear way, but rather, in an interconnected way. 

As a kid, you liked games that promoted holistic and strategic thinking (even though you didn’t realise what that was at the time). You probably loved Monolopy and Lego to bits. You’re also good with numbers. In fact, Math was one of your favourite subjects besides art, social studies, and psychology. 

Bringing this innate ability into your career, it’s no doubt you are able to see that an effective marketing communication strategy needs to be integrated across different channels that support one another with a single-minded proposition or a cohesive message at the core.


Work fills a large part of your life. I believe that the only way to be happy is to do work that aligns with your innate abilities and personality traits. When you are able to turn your passion into a career and turn your life’s purpose into your mission statement, you will always find joy and fulfilment in what you do.

If you haven’t found it yet, keep looking. A couple of months ago I wrote an article on How To Find Your Purpose in Life which hopefully can help guide you through the steps to discovering your life’s work.



Are you feeling overwhelmed with all the work that you’ve got to do?

There seems to be a million different things that need to be done. We feel overwhelmed and out of control because we don’t know where to start. Should I start with project A? What about project B and C that need to be done as well? 

We all know that focus is incredibly important to productivity. But it’s almost impossible to be working on just one thing and one task in a given month or week or even just day.


From being a student to a professional working in the corporate world or a freelancer, you will find that there’s no difference in juggling tasks. Some of us are better than others. Some suffer from it even more as a scattered brain. 

Here’s what I’ve learned for the past twenty years in how to reshape my focus when working on several things at once. 

(This trick has helped me successfully lose 20 kg in 5 months, scored A’s in exams, and won several competitions.)

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Work on something that matters to you more than money. Create more value than you capture. And take the long view.
Tim O’Reilly



Over the past few months I have been on the road. I went back to my hometown to realise how much things have changed and how fast things are moving.

There’s something romantic about leaving a place and returning to it years later I must say - the unfamiliar, yet, recognisable surroundings; the familiar faces that seem distant enough for friendships to be rekindled; the joy of seeing how everyone has grown and changed over time; and the realisation that something is of the most valuable - trust. 

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Having met different people from all parts of the world, I have broadened my perspective on things - mostly on the concept of "what matters" and what doesn’t. 

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Happy people know that everything is fleeting. They know that the struggles they face will pass, but at the same time, they also know that the great things that are in their lives will also pass as well.

Happy people live in the moment. They define happiness as a sense of peacefulness and contentment mixed with pursuing their deepest passions.

I like to think of success as being the measure of living up to your own goals and expectations, aka, your perspective on what’s best. If you consider a different perspective for success, you may not see yourself as a failure after all.

And maybe that’s the beauty of falling in love; with anyone, anything, anywhere. Somehow, that person (thing or experience) reached inside and made you see the world differently. The most miraculous things in our lives are the ones that change how we see things, each other and ourselves. It’s the relinquishing that hope is not lost, for there is another way that life can be.




I believe that everyone’s end goal in life is the same — “ to find happiness” or “to be happy”.

In order to feel more fulfilled and find the path to sustainable happiness, we follow our passions and purpose. But what is your purpose in life? I believe this is the question we ask over and over within ourselves.

There are three ways in which you can achieve this …

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